Aims to cover 400 retail stores in 6 months in Srinagar
Srinagar, 8th March 2019: Barista – pioneers of coffee culture in India are entering the Kashmir market in association with CellAir networks with an aim to cover 400 stores in the next 6 months in the valley. The company’s expansion into the valley has been in line with the well thought of strategy to enter into the FMCG segment of India which aims to cover all the states in next 1 year.
CellAir Networks is the Sole Super Stockist of Barista products for Kashmir Valley & they would be making the distributors in all major districts like Srinagar, Budgam, Baramulla, Anantnag & Ganderbal who would be catering to the requirements of the retail chain in those districts.
On the latest foray, Puneet Gulati, CEO, Barista said, “Kashmir is a very promising market for us because of the tourism it generates, people who are aware of us will now get to taste our offerings even when they are in the crown of India. This could not have been possible if we wouldn’t have been associated with an able partner like CellAir.”
The products from the sub-brand Choc-o-Affair will be launched in the state which include 2 variety of choco-slabs, 3 types of cookie tins. They are also in the process of launching instant coffee and low priced chocolates in a month’s time. Along with individual packs, assortments are also available under Pouch, Cassette Pack. This makes the Choc-O-Affair the alluring choice for individual consumption and a perfect gifting option as well. Choc-O-Affair serves the purest form of Cocoa in their choco delights and the cookies are handmade to perfection maintaining the highest standards of hygiene. Similarly, other products which are selling like hotcakes from the shelf will be a part of the offering where merchandise and well accepted Ginger honey will also be shared with the patrons from the valley.
On the development, Tofail Khan, Owner CellAir Networks said, “This is a very good step by the company as we get to serve something good from a credible brand in the market. Our customers always look for something upmarket & affordable and Barista has just filled that void for us.”
About Barista Coffee Company Limited:
Established in the year 2000, Barista Coffee Company is the pioneer of coffee culture in India. The Barista Café chain delivers a truly Italian coffee experience in a warm, friendly and relaxed environment. It provides a comfortable place for people to unwind over interesting conversations and a hot cup of coffee. The Barista Coffee Company Limited has over 215 Barista Cafes and Barista Express Kiosks across India including its Franchise partners. Besides India, Barista Coffee also has cafés in locations across Sri Lanka, Myanmar, Nepal, and the Maldives.